Design Inspiration

If I had all the time in the world, I would probably go back to school, get a design degree, open my own design firm, work for ten years until I got all kinds of impressive awards and then design my own fabulous box, logo and website for the Buff Cuff.

But, since I’d like to launch this product before my kids turn twenty-five, package design was an area where I definitely needed professional help. And luckily, here in Omaha there are some kick-ass designers–I’ve worked with the very talented Adam at GoodTwin in the past and am now working with Oxide on the Buff Cuff packaging and website.

Very early on in the process, I sat down with the guys at Oxide to talk about the look and feel I wanted for the Buff Cuff. Having a great branding package is very important to me with this product (well, duh) and I wanted to make sure that Oxide had a clear understanding of what I like. Even though Drew and co. are excellent communicators, I decided to make a “mood board” of my own, just so I could be sure that they really understood me. Who me, type-A? Never.

Anyway, as I started searching for design inspiration, I found myself gravitating towards repeating retro patterns–Lindberg and Girard textiles from the sixties, Mary Blair‘s Disneyland architecture, modern-day stuff from Rex Ray and Jonathan Adler. All so round and colorful and fun. I also found some fabulous “new” Girard items at House Industries, including a snappy set of Girard-inspired fonts. I could look at this stuff all day (though I don’t think I’ll be buying my two-year-old a $120 set of blocks anytime soon).

I can’t wait to see how the package comes out. There’s a very strong possibility that I’ll end up with a thousand of them in my garage at some point, so figured I better speak up about what I like, design-wise, even if Oxide are the ones who are going to make the magic happen. If I end up with something even remotely Lindberg-esque, hopefully I’ll like it enough to tile my wall with box lids if I never sell a single Buff Cuff.

Or hey! Maybe the box will be so fantastic that people will actually want to buy the product!

Whoa. Marketing breakthrough.


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Sarah Gupta, MD

Welcome to the "official" blog of the Buff Cuff, a resource for anyone interested in inventing or inventions. Happy reading!


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