Pepsi Wants to Give You Money

Do you need a reason to go out and buy more Pepsi? If you do, your moment has arrived. Get out there and work yourself into a caffeinated frenzy of innovation as soon as possible… because Pepsi wants to give you cash for all those sugar-fueled ideas!

Pepsi’s new Refresh Project is giving away almost $1.5 million every month to fund ideas that “will have a positive impact.” Grants of all sizes will be awarded to individuals, businesses and non-profits, ranging from $5k up to $250k (based on the size of the idea and the needs/resources of the folks behind it). Grants are available in six categories: health, arts & culture, the planet, neighborhoods, food & shelter and education. Submission starts the first of every month and goes to the 15th or until Pepsi receives 1000 ideas, whichever comes first.

There is a “public vote” that is part of the funding process but I can’t quite figure out how it affects the outcome, except that the top 100 runners-up from each category will automatically be rolled over to the next month’s competition. While I’m not sure that soda’s going to change the world, there are some truly inspiring ideas up for funding this month–everything from special-needs cheerleading to crayon recycling to diaper distribution. And it’s always nice to see one of the big guys finding a way to give back.

So, if you’ve got an idea, get your fanny of the couch and start typing. You might just get the money you need to give your invention legs! I bet you can even type and hold your Pepsi at the same time.


1 Response to “Pepsi Wants to Give You Money”

  1. 1 grafixnews
    May 8, 2010 at 2:53 am

    Nice work

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Sarah Gupta, MD

Welcome to the "official" blog of the Buff Cuff, a resource for anyone interested in inventing or inventions. Happy reading!


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